Ad break interrupts usual programming in the fashion calendar. Small, seasonless and not to be discounted - AD break is a bite sized, attention grabbing offering you won't want to fast forward through.
Shot in one of the cities Pera May calls home, AD BREAK references times in the artist's life of pure fun and freedom. Friends and family appear in the campaign imagery, using the garments to take on new characters and play. The collection invites consumers to explore themselves, their characters hiding within and take a BREAK from their usual existence.
Further, the interruptions to regular programming invoke hints to the many ills faced by the fashion industry such as over production, waste, climate change and the commodification of identity but more on this later… Your usual programming continues soon, but not as you know it…..